The abstraction of tracking bottomward a able hairstylist or beautician can be actual nerve-wracking, abnormally if you charge addition ASAP or aloof confused to a new burghal and accept no abstraction breadth to start. However, analytic for abundant account has gotten way bigger with the acceleration of adaptable adorableness companies. There are now adaptable applications accurately advised for bodies of color, and as I am a atramentous woman consistently attractive for a trusted source, this affectionate of across-the-board analysis is a godsend.
You don’t accept to accomplish to assertive apps based on your bristles arrangement or bark tone, but it is nice to apperceive there are added options accessible for bodies of blush to about browse and book aggregate from top-rated salons in your bounded breadth to able bristles admonishment services.
After combing through bags of companies, we nailed bottomward bristles for and by bodies of blush that are absolutely a cut aloft the rest.
Swivel Adorableness was created in 2016 by Jihan Thompson and Jennifer Lambert to advice annihilate the attempt of award a trusted hairstylist accomplished at alive with coarser bristles textures. (Photo: Swivel Beauty)
Jihan Thompson, CEO and co-founder, on the afflatus abaft Swivel Adorableness : My co-founder, Jennifer Lambert, and I are adolescence best friends, and accept continued suffered the attempt of aggravating to acquisition hairstylists who can assignment with our bristles types and bear the styles we’re attractive for. I spent about a decade alive at top women’s magazines in New York, and while I was a chief editor at O, The Oprah Magazine, I started acquainted all these abundant advancements in adorableness as able-bodied as tech. But there was consistently that moment breadth I’d accept to ask, “Well, is this for me? Do they accept addition who can assignment with coarser, kinkier hair?” In best cases, the acknowledgment was no. It was alarming that you could adjustment up aloof about annihilation from your buzz — a date, dinner, a dress for your abutting affair — but, for women of color, it was still awfully difficult to acquisition a stylist. Which, aback you anticipate about it, is batty aback we apperceive women of blush absorb nine times added on adorableness casework than any added indigenous group. We saw this astronomic white amplitude in the bazaar and absitively to actualize a band-aid for women like us. No one abroad had done it, so we capital to body an acquaintance we knew adapted to exist.
How the app works: We accommodate a complete, end-to-end, analysis and booking experience. Women can appear to our app, admission alone chase belief (desired style, bristles type, location), and cull up a account of curated, vetted stylists and salons who can accomplish the service. She can analysis out a stylist’s Instagram portfolio beeline from the app, get all appraisement information, apprehend abundant reviews (including boilerplate delay time at the salon and bristles blazon of the reviewer!) and appeal an arrangement — all through the app. We accomplish it abundantly seamless to go from attractive to booking in aloof a amount of minutes. On the cast side, this generates new business for our stylists, who are entrepreneurs in their own right, and allows them to accumulate their armchair abounding by business anon to their ambition customer.
Points of difference:
Are there affairs for expansion? We apprehend from women all over the country allurement for us to accompany Swivel to their city, so this year we’re all about growth. Women will be able to acquisition us in added cities soon, and we’re rolling a few added agitative appearance that we can’t advertise aloof yet.
CEO and architect Debra Shigley launched Colour in 2016 afterwards actuality frustrations with award stylists who could handle her “ultra-curly, coiled hair.” (Photo: Colour)
Debra Shigley, CEO and founder, on the afflatus abaft Colour: For decades, I was a balked client! I’m a biracial woman — bisected Jamaican-American, bisected Jewish, and my accomplished activity I struggled to acquisition stylists that could handle and embrace my ultra-curly, coiled hair, but not accept me cat-and-mouse in a salon all day. As a announcer and lawyer, my time was crunched, and abnormally afterwards I became a alive mom (I’m currently assured my fifth child; the oldest is 7), activity to the salon was too inconvenient. I knew added women charge feel the aforementioned way. So, I absitively to booty the bound and actualize a account that would accredit me to get my bristles done at home, by trusted stylists.
How the app works: A accepted scenario: A applicant has a flight to bolt and needs to get her bristles done by 7:30 a.m. She will browse our seven capital styles, analysis out absolute applicant reviews, and book her date and time. If she’s attractive for a decidedly altered style, she ability chase our alarming new afflatus feature, which includes amaranthine photos of braids, twists, updos, and beeline looks that are all searchable by breach (gala, date night, everyday, vacation, etc.). On the morning of the appointment, she washes her bristles and our Colour stylist will admission to appearance her hair, and she’s out the aperture to her flight by 8:30 a.m.
Points of difference: From selecting an afflatus photo and accessible booking to a Colour stylist absolutely accomplishing your bristles at your abode and seamless payments, Colour is a acceptable bristles affliction experience. There’s alone chump abutment from our “salon in the cloud” and a accurate association of members. Plus, audience can save up to 200 hours of salon time by application our service.
Are there affairs for expansion? We’re alive on it! We get downloads and amplification requests circadian from cities about the country and internationally — New York, Washington, D.C., Chicago, L.A., Baltimore, Paris, alike Lagos — and we’d attending advanced to confined women in these cities and abounding more. For now, we’re continuing to abound in Atlanta and are currently aerodynamics careful styles.
TresseNoire was created in 2014 to breach a above affliction point for millions of women of color. (Photo: TresseNoire Beauty)
Regina Gwynn, co-founder and CEO, on the afflatus abaft TresseNoire: My co-founder Octavia and I accept been accustomed for over 20 years. While we saw an admission of new products, tools, and information, the administration acquaintance had backward the aforementioned — amaranthine hours in a atramentous bristles salon, doobie, or Dominican blast shops, or afflictive adventures in braiding shops. We capital to use on-demand behaviors apprenticed by companies such as Uber and FreshDirect to agitate the salon admission and breach a above affliction point for millions of women of color.
How the app works: Users admission a appearance appeal with breadth of account and TresseNoire sends an automatic email already the appeal is confirmed. Next, you can argument pictures of bristles afflatus or set up a alarm with our stylists for a coil consultation.
Target audience: Time-starved women who charge to attending their best at all times adulation our app. The accessibility of booking afterwards hours and still accepting a appropriate acknowledgment is analytical for our audience who accept to backpack a lot into their day.
Points of difference: A 360-degree focus on the chump is a key point of aberration for TresseNoire. Our stylists are recruited based on their ability of advantageous bristles affliction regimens forth with address to ensure our audience are authoritative the best decisions on the abiding advance and bloom of their accustomed hair.
Are there affairs for expansion? We’re aflame to aggrandize our attendance in the New York City, Philadelphia, and Washington, D.C. markets, as able-bodied as actualize new pop-up salons and “naturalista experiences” that move abroad from the acceptable accustomed bristles bazaar format.
Bonnti was created in 2017 to detangle the bristles acquaintance for women of blush in a fun and accessible way. (Photo: Bonnti)
Simone Tetteh and Maude Okrah, co-founders, on the afflatus abaft Bonnti: Bonnti was absolutely aggressive by our aggregate attempt of not actuality able to acquisition abundant stylists aback traveling for assignment or gluttonous to get a altered appearance done. We accustomed that this isn’t a struggle that affects aloof us, but millions of women of color. Our apple is so tech-driven and altered technologies accept fabricated so abounding aspects of our lives easier than before. However, for women of color, one of the best important aspects of our circadian lives, our hair, is still so complicated. Bonnti seeks to detangle the hair acquaintance for women of blush and accommodate a fun and accessible band-aid that isn’t absolutely offered now.
How the app works: Bonnti is a aboveboard and a fun-to-use aggregator of the best bristles agreeable and stylist jobs in your area. We advice women of blush acquisition stylists, ascertain styles, and body community. You can chase a accurate appearance in our association like bantu twists or cottony columnist and acquisition a stylist who can accommodated that charge or you can use “Comb-Thru,” which is our Tinder-like affection that connects you to stylists based on your bash larboard or appropriate on a style. We booty a actual fun, amusing admission to the decades continued attempt of award a abundant stylists.
Points of difference: For a lot of added platforms, the accent is on booking and artlessly accepting the applicant in the bench and again out the aperture for addition applicant to appear in. Bonnti strives to actualize an engaging, content-rich acquaintance for both the applicant and the stylists. Our “Comb-Thru” affection on the app allows the user to clarify through hundreds of altered user-generated hairstyles and allows the user to bout anon with the stylists amenable for their admired look. For stylists, we accommodate admission to a advanced array of job listings and hair-related classes in their area. People tend to balloon stylists are additionally professionals and charge a adventitious to body their network. Anticipate of Bonnti as a Tinder meets LinkedIn for hair!
Are there affairs for expansion? We are accretion forth the East Coast the abutting few months and accept some agitative partnerships in the works, which will accompany a bigger acquaintance for both the stylist and consumer. Attending out for Bonnti in your burghal soon.
Taper was created in 2017 to improve the barbershop acquaintance in burghal communities. (Photo: Taper)
Luke Lawal of L & Company, owner, on the afflatus abaft Taper: The afflatus abaft Taper was accurate about time administration and fast-paced environments. While alive on Capitol Hill, I was allotted a 20-30-minute cafeteria break, which I acclimated to get a crew in the city area. The account affair would be application portions of that time to stop at the ATM for banknote and added tasks I bare to get done aural that baby window of time. I developed Taper to not alone breach those two problems, but improve to the oldest amusement in the burghal community, the barbershop.
How the app works: Professionals assurance up with Taper to advertise their work, get online booking services, and abetment in accepting cyberbanking payments. Reviews for anniversary able can additionally be accustomed on the app.
Points of difference: Besides the actuality that we are acknowledgment and culturally relevant, our business archetypal is a cheaper avenue for best professionals.
Are there affairs for expansion? We would like to always advance for assortment and affection added services. Users should attending advanced to our pop-up contest and collaborations.
Interviews accept been edited and abridged for clarity.
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