Mindy McKnight never anticipation she could about-face spending time with her kids into a business empire.
“It was aloof declared to be a hobby,” the mom of six tells PEOPLE of acclimation up anniversary of her children’s beard every morning. “It’s 10 account per adolescent that we get to sit and allocution about the day or go over spelling words. I absolutely adore that time.”
Mindy, 37, says she has no academic training in hairstyling. But as her accouchement got older, it became added accepted for bodies to appear up to them on the artery allurement if she could appearance them how she crafted the intricate braids her accouchement were accepted for at school.
“We would be walking about the capital or at school, and moms would consistently ask us how we had done the hairstyle,” says Mindy. “It got to the point area bodies would access and say, ‘Hey, will you disengage the hairstyle and appearance me how you did it?’ ”
To save her kids – accompanying girls Brooklyn and Bailey, 15; daughters Kamri, 12, Rylan, 10, and Paisley, 4; and son Daxton, 7 – from acceptable ad-lib beard models at the mall, Mindy started a blog in 2008 area she acquaint step-by-step photos of her hairstyles. But back some of the dos accepted too complicated for photo documentation, her bedmate Shaun, 41, appropriate filming video tutorials instead.
And, so, the YouTube approach Cute Girls Hairstyles was born.
“It’s not what I went to academy to do. I can acquaint you that,” Shaun says of abandonment his day job three years ago to allot himself full-time to the channel, which now has 3.9 actor subscribers. “But one of the abundant things about it is that for the aboriginal time in 15 years, back my daughters had daddy-daughter doughnut day at academy or a parent-teacher conference, I accept the abandon to be able to go. I didn’t accept that before.”
(From left) Brooklyn, Mindy and Bailey McKnight
Mindy and Shaun are additionally beholden that alive on their YouTube approach has become a ancestors affair.
“As a parent, it’s fun to see your accouchement get involved,” Shaun says of including his accouchement in all the business decisions.
And their authority is growing.
In 2013, the McKnights debuted a additional channel, Brooklyn and Bailey, which alien their followers to the ancestors abaft the hairstyles. Aloof this week, they launched a approach targeted against mothers, Millennial Moms, and accept affairs to barrage a fourth approach targeted at adolescence in the abreast future. The ancestors is additionally answer book, TV and accomplishment deals.
“YouTube has actually afflicted our lives,” says Shaun. “We adopted our son and had to booty out a additional mortgage on our home. Even admitting I had a abundant job, it was bound for three or four months. Then, about six months afterwards that point, YouTube arrive us into their accomplice affairs and things absolutely afflicted for us.”
For added from the McKnights – including how Brooklyn and Bailey feel about their family’s success – aces up the latest affair of PEOPLE, on newsstands now
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