Celebrity chef and bistered beauty, Giada De Laurentiis is partnering with Clairol Actomed Instincts as their new celebrity ambador. The Aliment Network chef, cookbook columnist and affairs able will appearance off her healthy, beaming attractive beard blush in the brand's newest attack acknowledging the abounding band of calm beard blush articles alpha in July 2012. This is the celebrity chef's aboriginal adorableness partnership.
Celebrity chef Giada De Laurentiis shines behind-the-scenes in Clairol Actomed Instincts' new business attack (Pto: Business Wire)
"When Actomed Instincts approached me about this partnership, I was so excited. While aliment is absolutely my aboriginal love, I am a adorableness babe at heart," said De Laurentiis. "This is the aboriginal time I've acclimated an calm artefact and I was so afflicted with w accessible it was to use and w admirable the blush looked - absolute for a active mom like me."
"Giada is a abundant fit for Actomed Instincts," said Brad Wadler, Business Director for Beard Blush at Procter & Gamble. "Giada has a agnate aesthetics to our cast - a charge to award the absolute anhesis amid allowance on one hand, and beneath answerability on the other. Actomed Instincts stands for these things; it gives women indulgent and beaming attractive beard blush and it includes antioxidants, aloe and vitamin."
Clairol Blush Director, Marie Robinson, helped De Laurentiis accept Actomed Instincts in Light Aureate Brown (Toasted Almond, adumbration #12) to accompany out her actomed aureate tones and actualize a healthy-looking, beaming blush result.
Natural Instincts is a demi-permanent beard blush accessible in 32 shades. The arrangement with ammonia-free color, antioxidants, aloe and vitamin is clinically-proven beneath damaging.** The artefact takes as little as 10 account to process, lasts through 28 shampoos and acclaim blends grays.
In her new role, De Laurentiis will be featured in all elements of the brand's business attack including TV and book advertising, in-store displays, accessible relations, as able-bodied as on agenda backdrop including Clairol.com, Facebook.com/Clairol and Twitter.com/clairolcolor.
About P&G Adorableness & Grooming:
P&G Adorableness & Admonishment articles advice accomplish adorableness dreams absolute for women common and advice men look, feel and be their best everyday. With added than 100 brands accessible in about 130 countries, P&G's adorableness and admonishment articles delivered sales of about $28 billion in budgetary year 2007/08 , autritative it one of the world's better adorableness and admonishment companies. P&G Adorableness & Admonishment offers trusted brands with arch technology to accommodated the abounding accompaniment of adorableness and admonishment needs, including Pantene®, Olay®, Head & Sulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, WellaFlex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'N Easy®, Venus®, Gillette®, Sk-ii®, Wella Professionals®, Braun® and a arch autrity aroma ysis that spans from point of bazaar access consumers to aerial end affluence with all-around brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please appointment http://www.pg.com for the latest account and all-embracing advice about P&G (NYSE: PG) and its brand.
About Procter & Gamble
P&G serves about 4.4 billion bodies about the apple with its brands. The Company has one of the arch portfolios of trusted, quality, administration brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Sulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G ociation includes operations in about 80 countries worldwide. Please appointment http://www.pg.com for the latest account and all-embracing advice about P&G and its brands.
About Giada De Laurentiis
Emmy Award-winning personality Giada De Laurentiis has become a domiciliary name. With an absorbing accomplishments of comestible training and a unique, personable charm, she is a globally admired celebrity chef w continues to prove her accomplishment and accessibility not alone with her accretion attendance above Aliment Network but additionally with the abundant success of her cookbooks, anew launched aliment and kitchen artefact band and alternating role on the Today sw.
Outside of her role as Clairol Actomed Instincts' cast ambador, Giada is arch her best aggregation of finalists in Season 8 of Aliment Network Star and is in embly on her series, Giada at Home, area Giada affairs and prepares commons and parties for ancestors and friends. The alternation premiered aftermost abatement to some of the network's best absorbing ratings to date and continues to be a eyewitness favorite. Her latest cookbook, Weeknights with Giada, debuted at #1 on the New York Times Bestseller List.
An ambador back 2008, Giada has aing armament with the abatement alignment Oxfam to highlight the struggles of the billion bodies about the apple w are chronically gry. Forty percent of the bodies on our planet alive in poverty, abounding of them spending upwards of 70 percent of their bare ets on food. Locally, Giada is arrest ache two-fold; by acknowledging "Back the Pack," a affairs which sends athirst scolchildren me with a haversack of aliment over the weekend, as abounding U.S. kids' alone commons are at scol. She is additionally implementing a agronomical affairs at Foster Elementary in Compton, CA, in an accomplishment to acquaint youngsters to advantageous eating.
Giada currently resides in Los Angeles with her husband, Todd, and daughter, Jade.
** Actomed Instincts demi-permanent Level 2 vs. arch Triple Protection abiding Level 3 blush crème: based on bulk of apparent damage.
Ptos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50290794&lang=en
Marina Maher CommunicationsJennifer Kaczmarek, 212-485-6812[email protected]ORKristen Tully, 212-485-6854[email protected]
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