Nathalie Gerschtein Keraudy, managing administrator of L’Oreal (Thailand) Ltd, said the company’s mission is to drive “Beauty For All”, autritative adorableness accepted by alms all men and women our different portfolio of iconic cosmetics articles of absolute quality, efficacy, and safety.
More than anytime before, L'Oreal has the best advantages in agreement of innovation, affection standards and agenda accomplishment to body abiding and allusive bonds with our consumers. 2017 was abnormally notable for the accentuation of our agenda edge, as agenda channels became all-knowing for accouterment categorical chump service. L'Oreal’s success is authentic by our different access to the ablaze new apple of adorableness based on the afterward factors: acutely authentic mission and strategy, accomplished prioritisation of artefact urance with long-haul advance in ysis and innovation, caring for the communities we accomplish in, and accepting able and motivated aggregation - all backed up by able ambitious culture.”
Thailand’s adorableness bazaar is one of the better in Asean. Compared to 2016, The Thai bazaar bazaar grew 7.8 per cent in 2017. Skincare remained the better adorableness cl whilst composition was a advance contributor to the industry.
L’Oreal Thailand is the better L’Oreal accessory in Asean. In 2018, L’Oreal Thailand will fo on the four key priorities of development: tomer centricity, agenda acceleration, abundant employer and abundant citizen.
With tomer centricity advancement its basic role in the company’s strategy, artefact accession will abide at the amount of cast experience. It will be added added through orted initiatives such as one of our 2017 hero articles ‘Vichy - Mineral 89’ the hydrating booster accession and the newest trend to breach the aprism of absolute beard colours with L’Oreal Paris Cololorista , a anarchy of new beard colour in anatomy of semi-permanent beard colour. 2017 additionally saw L’Oreal articles boss the bazaar in several added categories including L’Oreal Paris Elseve, in leave on beard treatment, Garnier Micellar Water in cleansing, Shu Uemura in affluence cleansing oil, Lancome in affluence beanbag foundations, and Biotherm Homme in affluence men skincare.
Apart from innovation, compionate and apace responding to alteration tomer needs with different adorableness experiences, played an basic allotment in the company’s success. NYX Professional Architecture has afresh opened Asia’s Aboriginal NYX Professional Architecture flagship abundance at Siam Square One in Bangkok which is additionally the dialised destination for of all Thai adorableness junkies. Kiehl’s has launched the able skincare ‘Apothecary Preparations’, a new akin of personalised facial skincare serum, and a account that tailors facial concentrates to abode consumers’ different bark concerns.
Furthermore, in 2018, L’Oreal Thailand is affable two newest additions to its cast portfolio, with the aboriginal actuality Giorgio Armani Beauty, the comfortable avant-garde cosmetic, tailored to accommodated the needs of all people’s bark accomplishment through different architecture articles built-in backstage and the exceptional skincare. The additional addition, developed by able dermatologists, CeraVe, is an affordable and attainable Dermoskincare accomplished with a alloy of three capital ceramides and its advocate commitment system. The agency of dermatologists-recommended solutions includes cleansers and moisturizers to hydrate, restore and furnish skin.
Dial Dispatch will be addition key action for L’Oreal Thailand to actuate advance in a awful agenda affiliated market. In 2017, L’Oreal fabricated use of orted advice channels and approaches by venturing into new e-tailers with Konvy and Orami, as able-bodied as amusing business approach in Line@ and Craze, and the latest barrage of endemic e-boutiques with Lancome, YSL Beaute and Biotherm.
“e-Commerce is a actual fast-growing approach and L’Oreal Thailand is committed to booty a ample allotment of it. We accept been growing our e-commerce business in orted means to ensure that we are a footfall advanced of bazaar trends and are present at every distinct footfall of the tomer adventure including adequate our administration in affiliated beauty, managing to advance personalised interactions with consumers, and are on the appropriate clue to fulfil L’Oreal’s aspiration to be a cast admired by all,” said Keraudy
Being a abundant employer and a abundant abode to work, is addition top antecedence for the company. L’Oreal consistently strives to be the abode allurement for the best aspirational talent, area employees’ success is aggregate and celebrated. By the end of 2018, L’Oreal aims to alternation 100 per cent of its advisers through orted acquirements and development programmes. Aimed to ainate employee’s skills, these programmes will be conducted all year annular application avant-garde offline and online acquirements platforms.
“In 2018, L'Oreal Thailand will aculate alive appear our eyes of accepting at atomic one L’Oreal artefact in every Thai domiciliary paving the way in acceptable the baton of the adorableness industry in Thailand,” said Keraudy.
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