If the aughts are remembered for any distinct aerodrome trend, it will arguably be long, stick-straight hair. Locks that attending as if they’ve been apprenticed at the laundry and shaped by a razor’s bend beautify annual covers year afterwards year, and the appearance sws few signs of slowing bottomward in 2017.
ghd, a high-end beard accoutrement retailer, isn’t the cast alone amenable for iconic beard styles. It is, wever, one of the best notable names in beard affliction — specifically, high-end straighteners and beard accoutrement — and a bazaar baton in the UK. Tugh the aggregation is primarily acclaimed for its straightening irons, it additionally makes dryers, curlers, brushes and combs, and administration ucts.
One of the affidavit ghd accoutrement tend to be on the pricier ancillary is because of their patented technology. The Eclipse straightener, for instance, uses "tri-zone technology" and a alternation of six sensors to advance connected temperature, minimising accident to beard while taming alike the unruliest of duster with a distinct stroke.
"When GHD was launched aback in 2001, it revolutionised the way beard was styled – from the way in which hairdressers could work, to giving women the ability to calmly accomplish a professional-looking appearance at me," GHD CEO Paul Stoneham told Marketing Week in a 2013 case study. "Our advancing adventure is to barrage articles with groundbreaking technology of able stylist salon affection that accomplish activity easier for our clients."
Since the company’s birth in 2001 in Leeds (by three entrepreneurs and aloof £15,000, apperception you), the cast has apparent abundant success. It’s estimated that ghd beard accoutrement are acclimated and awash in added than 50,000 salons worldwide. In 2016, the aggregation was acquired by the U.S.-based aggregation Coty, the world’s third-largest adorableness firm, for £420 million.
ghd’s articles accept additionally been actomed by a account of A-list celebrities and appearance icons; the aggregation partnered with the Victoria’s Secret Appearance Sw in 2013, and has been alleged "The Rolls-Royce of irons." The allegory to a affluence auto is accurate, bottomward to the amount point —ghd beard accoutrement amount abundant for fashion-foed amusing media influencers to accredit to them as "investments."
As with any cast that has an eye to the future, ghd is able-bodied able for the appearance apple of tomorrow: Its ecommerce business is booming; its advanced technology promises to break on the cutting-edge of beard care, no amount what appearance trends may appear and go.
Another aen why ghd is almost future-proof lies in the company’s backbone of brand: On top of admirable branding and edgy, able announcement campaigns, ghd’s arrangement of big-name cast ambadors keeps ghd advanced and centre in adorableness blogs and fashionista circles about the globe.
Even the businesses’ name evokes ability and emotion: Afterwards all, w hasn’t accomplished the confidence-boosting ability of a absolutely acceptable beard day?
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